University of Louisville Brown-Forman Cardinal Challenge 2012


Application deadline


Competition Organizer

University of Louisville College of Business

Submission Date


Awards Date


Total Prize Cash (US Dollars)


Competition Category
  • Graduate - Local U.S.
Who's Eligible

Teams must be comprised of mostly graduate students. Teams with a minority of undergraduates can also compete. Team business plans must be prepared under faculty supervision. 

The competition focuses on new, independent ventures in the seed, startup, or early growth stages. 

Important Dates

The deadline to apply to this business plan competition is January 6, 2012. The final event will take place at the University of Louisville on February 17-18, 2012. Additional dates will be announced as the competition progresses. 

Competition Prizes

1st place: $15,000 and automatic bid to Venture Labs Investment Competition

2nd place: $5,000

3rd place: $3,000

4th place: $1,500

All teams not awarded prizes will receive $750 for participating in the competition

Other Info

As a regional qualifying event for the international “Super Bowl” of business plan events, Venture Labs Investment Competition (formerly Moot Corp.) , the University of Louisville Brown-Forman Cardinal Challenge showcases new business concepts presented by MBA and graduate students from 12 of the country’s leading university entrepreneurship programs, including UofL.