The Smart Manager, India's first world-class management magazine published bimonthly, invites you to solve case studies based on real-life management dilemmas. Win Rs25,000 per issue of the magazine, plus the opportunity to get published in the magazine.
800 colleges, 200 corporates, India's most respected management magazine, and India's largest IT company. Tata Consultancy Services Smart Manager Case Contest is India's oldest and most rewarding competition of its kind.
Summary of the current case: An FMCG head honcho wonders whether to diversify his very successful business into the hot and hectic deodorant market. Will the modern man/woman's indispensable grooming product give his company the sweet smell of success? Or will the deo markets cluttered and high-cost bearings open up the can(nister) of worms?
Case written by MG Parameswaran, ED & CEO, Draftfcb + Ulka, Mumbai.
- Competition Organizer
The Smart Manager, India's first world-class management magazine
- *International Event*
- *Available in all states*
- Submission Date
- Awards Date
- Total Prize Cash (US Dollars)
- Competition Category
- Business - Global
- Who's Eligible
Postgraduates and working professionals in any field
- Competition Prizes
Two cash prizes - one for students and one for professionals - totalling Rs50, 000 per issue. Plus the opportunity to get published in India's first world-class management magazine.
- Other Info
ONLY 500-word entries, without any visual elements. Entries will be marked on the basis of
• understanding of the issues in the case
• logic of the solution
• viability of the solution
• completeness of the solution
• presentation (spelling, structure, language etc).