Michigan Business Challenge 2012


Intent to Compete forms and Executive Summaries due



Competition Organizer

Samuel Zell & Robert H. Lurie Institute for Entrepreneurial Studies

Submission Date


Business Plan Submission Date


Awards Date


Total Prize Cash (US Dollars)


Competition Category
  • Graduate - Local U.S.
  • Undergraduate - Local U.S.
Who's Eligible

Open to all University of Michigan undergraduate and graduate students. The proposed business may be for a consumer or an industrial product or service. 

Important Dates

Teams must submit an Intent to Compete form and an Executive summary by November 14, 2011. Round two deliverables (Market and Financial Overviews) must be submitted by January 9, 2012. Final business plans must be submitted by all semi-finalist teams on February 6, 2012. Semi-final and Final rounds of presentations will take place on February 17, 2012

Competition Prizes

Grand prize: $20,000

Runner up: $10,000

Award for Environmental and Social Sustainability: $7,500

Award for Cross-Functional Teams: $5,000

Most successful undergraduate team: $2,500

Best Written Plan: $2,000

Outstanding Presentation: $2,000

Other Info

All students who write a complete executive summary for their proposed business will compete in Round One of the Michigan Business Challenge. Those that advance to Round Two, Semi-Finals, and Finals will write a marketing and financial overview for their company and finish a complete business plan. During each round, teams pitch their businesses to a panel of judges comprised of entrepreneurs and investors and answer their questions.