L'Oreal Brandstorm 2013


L'Oreal Brandstorm is an international game organized by L'Oreal SA, a corporation with a capital of 120 596, 40 Euros, registered with the Paris Company Trade Register under the number 632 012 100 with its headquarters location at 14, rue Royale, 75008 Paris.

The aim of the Game is to offer the students a pedagogical and professional experience and the opportunity to take the role of an International Marketing Hub Director within the beauty products industry. This project is a part of the L'Oreal International Human Resources Communication strategy and aims to enhance students' creativity and perception of the L'Oreal business. No participation fee or purchase is required.

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Competition Organizer


*International Event*

Submission Date


Awards Date


Total Prize Cash (US Dollars)


Competition Category
  • Technology - Other
  • Business - Global
  • Undergraduate - Global
Who's Eligible

Only students attending one of the Brandstorm partner universities and/or schools in a participating country can participate in the standard cycle of the game. Students in a participating country but not in a partner campus can register as part of the "Wild card" cycle. L'Oreal Brandstorm is a game for UNDERGRADUATE STUDENTS with an interest in marketing. Undergraduate students eligible to participate must be in the final 2 years of their studies. They should not yet have acquired considerable professional experience (except for internships, apprenticeships and summer job experiences). Undergraduate students and students attending a master (not an MBA) can participate.

Students have to register in teams of 3 players. Members of a team must all be enrolled at the same school or university (students participating in an international exchange programme, e.g. Erasmus or exchange students can participate for the host university). The students can register as teams or be grouped into teams by the local HR Manager or Professors. Students are only allowed to register under one team and under one cycle (standard or Wild card).

Students attending an MBA or a Doctorate programme cannot participate.

Any under-age student must have the consent of his or her parent or legal guardian to accept the Official Rules and participate in L'Oreal Brandstorm.

Students who have already played the game and reached the National Final cannot participate another time.

All members of the teams must have a valid e-mail address.

L'Oreal reserves the right the check the validity of the registration information submitted by students at any stage during the Game and to ask for copies of ID documents and/or student cards from the school or university cited by the student. L'Oreal also reserves the right to refuse participation, or to disqualify, at any time during the Game, students (and their teams) who have submitted incorrect or misleading information. Teams will have no recourse against disqualification decisions.

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Competition Prizes

National Finals

The Local HR Manager will decide on the type, number and value of prizes. The national winning team will be invited to attend the International Finals in Paris. The travelling expenses and the hotel accommodation will be covered by the local HR Manager.

International Finals

The Best Communication Campaign Prize: A figure from the world of advertising will award a trophy to the team who wins the Best Communication Campaign Prize.

The People Choice Award will be awarded to the team who gained the most "likes" during the Facebook-based self-marketing competition will be awarded during the International final ceremony and will get a trophy.

The first prize will be awarded to the winning team. It will consist of a maximum contribution of 10,000 Euros for the team (tax no included, at the exchange rate applicable at the date of payment for a trip. Such a trip will be organized by the winning team.

The second prize will be for the team that is ranked 2nd. It will consist of a maximum contribution of 5,000 Euros for the team (tax not included, at the exhange rate applicable at the date of payment) for a trip. Such a trip will be organized by the team members.

The third prize awarded to the team that is ranked 3rd will consist of a maximum contribution of 2,500 Euros for the team (tax not included, at the exchange rate applicable at the date of payment) for a trip. Such a trip will be organized by the team members.