Aetna’s CarePass® Platform and Medication Reminder Developer Challenge


In March 2012 Aetna launched an open digital platform, CarePass Platform, which seeks to improve convenience for consumers in a fragmented healthcare system. The Platform enables consumers to share information across participating mobile applications, as the consumer specifically permits.

The CarePass Platform currently offers an updated iTriage® application, a leading mobile application that helps consumers research symptoms and conditions and find healthcare providers that matches their needs. The CarePass Platform also integrates to a suite of market-leading mobile MapMYFitness apps. Aetna will continue to add market-leading apps to the Platform across fitness, nutrition, behavioral, pharmacy and other key health categories.

Developer Community Launch 
In addition to consumers, Aetna is supporting third party developers with data and services, to unleash their creativity in developing apps to make health care more convenient. The CarePass developer portal will include a broad set of resources, including API management; documentation and support; and multiple communication channels for developers and subject matter experts.

You can register for the CarePass Developer Portal at

The first place winner will receive $75,000 and the second place winner will be awarded $25,000. Winners of the challenge will own the app, intellectual property, and the rights to commercialize the solution. Winners will be required to integrate the app to the CarePass platform.

Medication Reminder Developer Challenge
Aetna invites software developers to access the CarePass APIs and create an innovative solution to help consumers remember to take their medication. The application should have the following features, in addition to other features identified by challenge teams:

-Enable consumers to enter medications
-Remind consumers to take their medications
-Allow the user to enter their medication history (direct entry or importing)
-Provide the cost of medications and lower cost alternatives where appropriate
-Integration to CarePass Platform

-Provide information to help answer common medication questions
-Enable a consumer to share medication adherence status with a provider or family member
-Leverage social health (e.g., notification to caregivers) and game mechanics to improve adherence
-Gather data to determine non-adherence patterns


Competition Organizer

Aetna/Health 2.0

*Available in all states*

Submission Date


Awards Date


Total Prize Cash (US Dollars)


Competition Category
  • Graduate - All U.S.
  • Undergraduate - All U.S.
  • Business - All U.S.
  • Social Entrepreneurship
  • Technology - Other
  • Women or Minority-owned
  • Specialized Industries
  • Virtual/Online
Who's Eligible

The Aetna CarePass Developer Challenge (the “Challenge”) is open only to teams consisting of at least two (2) individuals (each, a “Team”). Each Team member must be a legal resident of the fifty (50) United States or the District of Columbia who is at least eighteen (18) years of age or has reached the age of majority in his or her jurisdiction of residence, whichever is older. Employees of Sponsor (as defined below) and its related companies, as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee are not eligible. Participation in the Challenge constitutes your full and unconditional agreement to and acceptance of these Official Rules and the decisions of the Sponsor, which are final and binding. Winning a prize is contingent upon fulfilling all requirements set forth in these Official Rules.

Competition Prizes

First Place: $75,000
Second Place: $25,000