4 min read How to Intentionally Build Your Company Culture (Rather Than Leave It to Chance)

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Culture is like a hairstyle: Everyone has one, even if they’re bald. You can either pursue a style that accurately reflects your personality, or you can pretend it doesn’t matter and end up looking like Edward Scissorhands.

If you haven’t been actively focused on your culture, it can be hard to see clearly. It’s the same reason you don’t understand the quirks of your family when you’re a kid, but as an adult, you can look back on them with clarity.

Whether you see it or not, culture is a big deal for several reasons.

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