If SXSW Interactive is any indication, and it usually is, then this is the age of the startup. It also means this is the age of the unfortunately named startup. We’ve all come across a company’s name that’s missing all its vowels, has superfluous “Z”s tacked on, or is so many words hacked together that its meaning is completely lost.
Gary Backaus, chief creative officer, and Justin Dobbs, associate creative director at Memphis-based ad agency archer>malmo gave a presentation on Monday at SXSW with five simple rules for naming your startup:Featured Posts, Updates and tagged Branding, entrepreneurship, featured, Tips and Tricks. Bookmark the permalink.