5 Startup Naming Rules From SXSW

Screen Shot 2014-06-23 at 5.38.58 PM

If SXSW Interactive is any indication, and it usually is, then this is the age of the startup. It also means this is the age of the unfortunately named startup. We’ve all come across a company’s name that’s missing all its vowels, has superfluous “Z”s tacked on, or is so many words hacked together that its meaning is completely lost.

Gary Backaus, chief creative officer, and Justin Dobbs, associate creative director at Memphis-based ad agency archer>malmo gave a presentation on Monday at SXSW with five simple rules for naming your startup:

Read More

Did you like this? Share it:
This entry was posted in Featured Posts, Updates and tagged , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Submit a Competition Sign Up Now!
  • Business Plan Resources

    Do you have a business idea or want to enter a business plan competition but not sure where to start? See our list of must-read business plan resources.