2 Things That Make a Business Idea Brilliant

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I see a lot of startup pitches every year. And the more I see, the more I’ve realized that brilliant business ideas come down to two things:

Is it simple?

Does it solve a real problem?

This was made even clearer to me recently while I watched startup pitches in Charleston, South Carolina, at Dig South, a conference combining great entertainment, cutting-edge technology, pitch events, and fantastic networking.

Here are three fantastic startup pitches I saw–and why they caught my attention:

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