I have a secret for you, though it’s hardly a revelation: most brands fail at what they are trying to accomplish. And the only thing more frustrating about how terrible so many brands are is how clueless many small businesses executives and entrepreneurs are about what branding is. Most people think of branding as simply “the logo,” but a logo is just the beginning of a brand’s visual aspect (which also includes the website, marketing materials, and ad copy – which in turn includes tag lines, marketing/PR/sales copy, and advertisements).
Importantly, a brand’s visual elements are only half of the story. Less tangible assets such as corporate culture, how the executive team and even how employees conduct themselves are all part of a brand’s DNA.
With that in mind, what are the keys to building a successful brand?Featured Posts, Updates and tagged Brand, Branding, entrepreneurs, featured. Bookmark the permalink.