Your Brand Is the Key to Your Next Job

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When starting a job search, personal branding should be at the top or your priority list.  A strong personal brand helps you to stand out in a crowded job market and distinguishes you from other applicants.

So what, exactly, is a personal brand?  Like the red and white of Coca-Cola or the sleek design of Apple, it is the presentation of who you are in the workplace. In the job market, building a personal brand is a way to define what makes you unique, stay relevant, and, most importantly, be employable.

A successful personal branding strategy uses the same strategies that make corporate brands appealing.  Here are four steps to personal branding success:

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