How to Pitch Your Business Without Being a Jerk

small-business-illo

As a new business owner, you’re inevitably going to meet people who can help you with your business — maybe it’s at an official investor meeting that took months to set up or a chance encounter at your local coffee house.

However, pitching your startup can be tricky business: You want to elicit interest and excitement, but without going over the top and turning people off with too much cockiness, desperation and long-winded descriptions.

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