Finding Growth By Changing Your Mindset

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There’s a long-held secret in Silicon Valley that is starting to leak out. If you look around at some of the newest billion-dollar companies, you’ll find that most of them haven’t reached those heights through traditional marketing. Instead, they did it with a new mindset that views every activity through one lens: it’s value as a tool for driving measurable growth. It’s radically focused and very different than old school marketing of general awareness building—and it’s the key to success for today’s rising superstar companies like Square, Uber, and Airbnb. Today there’s a name for it: “growth hacking.” But what is this approach, and how can it work for your business?

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