When considering Web design, entrepreneurs have a number of different questions on their minds. Does my chosen design represent my brand in the best possible way? Will the website structures and images cause visitors to convert to customers at the highest rate possible?
But there’s another, more important question they need to be asking themselves that often goes unaddressed: Does my website care about my customers?
It might seem like a strange concept, but the reality is that your website is often a visitor’s first introduction to your brand. Even if a website visitor is familiar with your brand in an offline capacity, these crucial first moments of digital interaction can either reinforce positive associations with your company — or introduce a sense of cognitive dissonance in wary consumers.
Try to imagine the conversation that exists between your website and your visitor whenever the following commonly used website elements are encountered:Featured Posts, Updates and tagged featured. Bookmark the permalink.