5 WAYS TO CREATE A HIGH-TOUCH CUSTOMER SERVICE EXPERIENCE

customerservice032710_fullsize_story1

While calling a customer service line recently, I experienced an automation merry-go-round that is all too familiar. Sixteen “press ones” later, a pre-recorded voice told me what I already knew. Frustrated, I called back and hit “zero” for the operator. I waited…until one answered and transferred me to someone’s voicemail. A person was treating me like a computer — I was not impressed.

In the age of efficiency, automation is both a blessing and a curse. Knowing that what needs to be done can be done – on time and without misspellings – is reassuring. However, as we speed up with technology, business owners must always maintain the human touch or we’ll forfeit the personal relationships that keep business strong. The best businesses in a given industry are made up of people who, well, like people.

View Full Article

Did you like this? Share it:
This entry was posted in Featured Posts, Updates and tagged . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Submit a Competition Sign Up Now!
  • Business Plan Resources

    Do you have a business idea or want to enter a business plan competition but not sure where to start? See our list of must-read business plan resources.