“Going viral” – the phrase itself connotes action and power, and it follows that viral marketing strategies have the potential to foster both. Viral projects provide maximum brand impact in minimal time. The kicker is that, in order to be successful, they have to be both shareable and share-worthy.
The following are a few key pieces of advice I would give to anyone planning to launch a viral marketing venture:
- Keep it simple. In nature, viruses depend on fast, easy replication to spread, and it’s exactly the same with a viral marketing strategy. Your project — whether it’s a video or website launch — is essentially just a container for your message. That’s why it’s important to keep your idea simple and unique. People innately share things that they perceive to have value; make your project worthy of being shared.