If you want to attract more customers, where are you going to invest your time and money? Online marketing is the most cost-effective channel for reaching prospects and customers. However, there are definite pitfalls for first-time entrepreneurs to avoid — and I know from experience.

Over the past eight years, I’ve started several different businesses, and while I’ve created many successful online marketing campaigns, I’ve also had my own share of failures. I’ve also consulted closely with dozens of entrepreneurs over the years, and I’ve seen the same mistakes repeated again and again. If you’re not satisfied with your results from online marketing, you’re probably making one of the following mistakes:

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