When I launched my first travel blog back in 2004, I did so to the tune of precisely zero readers. After three months of blogging hard, I’d amassed an impressive number of around… 10 readers (and pretty much all of them were friends and family).

Nowadays, things are vastly improved — our most recent site launch attracted several hundred subscribers within the first week, and we no longer have an audience made up of just our loyal friends and family.

If you’ve built or are building a new website right now, you already know just how much blood, sweat and tears go into it. But this is just the beginning. Once the site is out there, the hard work reallybegins. There are a few things you can do before you launch your website — before you even start building it — that can help ensure a smooth and successful launch when it’s ready.

Here are my top 5 tips to ensure your website launches to more than the sound of deafening silence:

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