Authentic marketing is the true self-expression of a sincerely held business philosophy. It’s rare in comparison to traditional, or inauthentic, marketing strategies, but it’s much more effective for a business’ longevity and impact.
If your sole goal is to make a profit, go buy Google AdWords and call it a day. But if your goal is to build a great business that will be among the 35 percent of companies that make it past the 10-year anniversary mark and be at the top of its industry, you can start by understanding the difference between traditional and authentic marketing.Featured Posts, Updates and tagged featured. Bookmark the permalink.