Is Bootstrapping Right For You? How to Decide


A serial entrepreneur helps you decide if you should bootstrap or if you should seek venture capital.

Is a big chunk of change worth an arm and a leg? In other words: Should you try to bootstrap your growth or go out in search of investment capital? When it comes to fundraising, that’s the question that faces many high-growth entrepreneurs. It’s not an easy question, and the answer, for you, may be different than it would have been 5 or ten years ago. It depends on your industry.

I ventured out of Silicon Valley this week to Portland, Oregon, where tech entrepreneurs are building their companies even though local venture capital is all but nonexistent. Their stories highlight some of the risks of taking venture capital and the benefits of bootstrapping, especially for companies that aren’t necessarily going to show a 10x return in five years.

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