How to Scale Your Start-up


You’ve identified a problem worth solving and created a viable product that meets customers’ needs, but how do you accelerate growth with limited resources?

In a recent article, we told the story of Brightbox, a New York City–based start-up that provides secure phone-charging stations to public venues. It is piloting or plans to test Brightboxes in a range of venues (hotels, restaurants, bars, event spaces, gyms, malls, and movie theaters). These pilots are a great source of learning, because they are helping the team refine its view of the target consumer and the target venue.

Even as those pilots are under way, the Brightbox team is also laying the groundwork to quickly accelerate growth and scale the business should the idea take off.

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