Here’s a straightforward approach to analyze a product’s potential and bring it to market.
Ideas: Everyone has them. Few act on them. Even fewer make money from them.
Want to turn an idea into a real business? Here’s an overview of the process fromStephen Key, the author of One Simple Idea for Startups and Entrepreneurs. He holds 13 patents and his products have been sold in retail outlets like Walmart and 7-Eleven.
1. Test quick, test often.
Early on Key realized that in order to eat he had to find out really fast if an idea would work–if not, he needed to move on and find a new one. “But don’t test with your friends,” he says. “The real test is whether people will reach in their pockets and pull out dollar bills. That is the ultimate test.”Featured Posts, Updates and tagged featured. Bookmark the permalink.