When it comes to business and career advancement, we often discount one of ourgreatest resources: our friends. Our friends and peers may know our general profession, but they rarely know the specifics of what we do. They don’t need to shadow you on the job, but your social network should at least know who you serve, how you serve and how well you serve.

The reason this is important is because your friends and peers are the best sources for your next business opportunity — whether they find it within their organization, within one of their client’s circles, or via an email they receive. When your network of friends and peers knows what you’re good at and where you want to go next, you aren’t the only one looking out for you — everyone in your inner circle is.

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