Sell Your Idea to Anybody


Selling an idea means changing the way that people think. You must show them how your idea will make the “after” better than the “now.” Unfortunately, most people are wary of change, so if you’re going to sell your idea, you’ll need to be aware of (and adapt to) any preconceptions that might prevent that audience from embracing the change your idea implies.

I recently discussed how to do this with two Wharton business school professors: G. Richard Shell and Mario Moussa, co-authors of the book The Art of Woo: Using Strategic Persuasion to Sell Your Ideas.

View Full Article

Did you like this? Share it:
This entry was posted in Featured Posts, Updates and tagged . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Submit a Competition Sign Up Now!
  • Business Plan Resources

    Do you have a business idea or want to enter a business plan competition but not sure where to start? See our list of must-read business plan resources.